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Monday, August 2, 2010

Our new logo is here!

Take a look at the top of the screen, what do you see? It's our new logo or "wordmark" - whichever term you prefer.

The change is occurring for one big reason - cost! You see we really want to use our logo in more places - printed on our bags, on a SIGN..you know, simple stuff.

So we looked at our logo and listened to our customers and discovered one very important thing - NO ONE calls us by our full name, it's always "T. Hee" this and "T. Hee" that. So we did a simple redesign that focuses on the T. Hee.

In an example like a building sign - our plan is to have the really big "T. HEE!" all lit up and underneath it we'll put one of those smaller boxed signs that has the Greetings & Gifts. On our shopping bags we'll probably just print the T. Hee! - won't that be cute!

So there it is - step one. Just wait until you see what's coming next!

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