Over 600!
Imagine being the VP of Real Estate for some company and in walks a bunch of sales guys. "Yo, dude, I got a great deal for you - we got good demographics - really!" The next guy, "You want demographics? Check out mine.." And so the day goes.
Well, Mrs. VPoRE knows that demographics are like playdoh, you can squish and manage them to look like whatever you want. Unfortunatley many companies rely on nothing but demographic studies...and many of those companies are beginning to regret that decision.
Back to our VPoRE...so in walks our guy. "Hey, we got a great shopping center where your store would be great." "Let me guess, you got great numbers," says VPoRE. "Yes, we do...but those numbers are signatures from neighbors that lined up to sign and say they would support your business."
Now let me ask you...which of these sales people are you going to listen to?
Let's hope that VPoRE is as smart as you are :)
Locally owned, fabulously fun, gift, stationery and holiday store!
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